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Media is no longer limited to the traditional areas of radio, television, and newspaper. With the advent of Digital Segments, the scope of the media has now become more extensive than ever. New Age Media i.e. online media has now emerged as an even stronger pillar of this area, including social media platforms like Facebook, Twitter, Instagram. The rapidly growing use of the Internet has strengthened this area around the world.

Increased internet users

• In fact, the number of internet users, which was just 48 million in 2012, has reached 500 million now and in 2017 the number of active websites on the Internet was about 1.8 billion. Clearly, communication is now moving from offline to online and due to this, career opportunities in the new areas of the media are constantly increasing.
• In this case, if you are also looking for job prospects in the field of mass communication, it will be interesting to know about the areas of employment available in this area.

What's New Age Media

New Age Media, distinct from Traditional Media, has now emerged as a strong medium of mass communication. New Age Media refers to the availability of online content on any digital device.

In this area of ​​media, people not only play their part but can also give feedback. Websites, blogs, newsletters, email, and social media platforms are part of New Age Media.

Here are a few possibilities:

• Due to the increasing use of the Internet, employment prospects in this area have emerged on a large scale. Today there are more than a billion users on Facebook and 241 million active accounts on Twitter.
• Similarly, a lot of people are actively active in other mediums of social media. Looking at the popularity of these social media platforms among the people, a large number of professionals are being sought to manage them.
• For many such rolls, there is a lot of job opportunities in social media.

Print media

About 1,05,443 newspapers are registered in the Registrar of Newspapers for India. Apart from this, 40% of growth has been witnessed in the Newspaper's Readership in the last three years. Most of these online versions of newspapers are also available where the demands of Professionals are continuous.

TV journalism

Besides the news reports in the TV sector along with the increasing news channels, there is a demand for the posts of cameramen, news editor, bulletin producer and video editor for the technical team. On the other hand, the introduction of online channels has created jobs related to New Age Media.

Public relation

Public relation is a major contributor to the promotion of a company. The stronger that a company's PR team will be, the greater the engagement of that company.

In the field of online promotion, there are many job opportunities in the form of PR Professionals.

Radio industry

• In the last 10 years, the number of radio channels in the country has seen an increase of 120 percent. In this field, the number of times in the job of radio jockeys, producers, sound artists, voice-over artists can be seen clearly.
• Internet and social media platforms have increased the scope of the media and strengthened the prospects of the jobs that are available here.

Here are a few profiles:

Blogger

By introducing you as a professional blogger, you can conceptualize, write, edit and promote content for a corporate or personal blog. Here you can also deliver content for web articles that are published on a company or institute blog.

SEO Expert

A search engine Optimization Expert works on an organization's social media strategy so that its visibility can be increased. These professionals manage all social media platform handles of organizations, with enhancing customer and client engagement and updating them regularly with the latest information.

Digital Marketing Expert

Here we have to work with the techniques of developing online marketing strategies of the company's products, web analytics, email marketing, and search optimization. At the same time, digital marketing is also a task of converting the company's brand among more and more people.

Social Media Content Writer

They have to update the information on the official website of a client or company. In addition to managing digital content on social media platforms, there is also a provision of content for official online communication such as e-Letters, e-mailers, and newsletters.

According to this year's report of Hacker One, Indian hackers are earning an average of 2.7 times more than a software engineer in a year. Of these, top hackers or hunters are earning 16 times more. Out of 1.6 million hackers registered on Hacker One, Indians constitute 23% of the whole. In December 2017, 72,000 imperfections related to cybersecurity were registered worldwide, by which ethical hackers earned $ 23.5 million. Out of this, $ 1.8 million worth of partnership came to Indian Professionals.

According to NASSCOM, 6 million professionals will be required in cybersecurity by 2022. Certainly, in the last few years, due to mounting cyber crimes, the need for professional athletic hackers is being felt in large numbers to protect the online data of government and non-government institutions. Many big companies operate bug bounty programs in this regard. These programs are reward ethical hackers for finding bugs that harm the website of a particular company.

Bug hunting has now emerged as a good way of earning through ethical hacking. For example, Facebook gives a minimum amount of $ 500 per bug, while you can earn as much as $ 25,000 or more. This is the reason why ethical hacking is now making its place among the youth in the form of a career. There are many successful young ethical hackers in the country. Anand Prakash is one of them. At just 25 years of age, Anand has been able to highlight security flaws of companies like, Facebook, Google, Dropbox, ebay, paypal, twitter, etc. Anand Prakash was also featured in the 2017 Forbes Magazine Under 30 list. Here’s a bit of his interview:

Tell about the bugs you have searched for in big companies?

For Facebook I have removed more than 90 bugs, that too without an account on facebook. Also, a bug was found which could get the user's message, credit card information. Apart from this, I searched for a security loop hole in which the user could take a free ride of Uber lifeling. In the same way I saved 62.5 million users of Zomato from getting hacked. I have searched bugs like these for many companies including Google and Twitter.

What caution should be taken for hacking?

Students should avoid illegal phishing on a company's app or website. Many times, after learning about coding, students try to hack a website illegally, for which they can be punished later too. So, it should be noted that you avoid phishing or hacking attempts unless you are offered a bug-bounty program. If you are caught hacking a website illegally, you will be the culprit in the eyes of the law.

How to build a career in this field?

If you have knowledge about coding languages ​​such as HTML, PHP, Java Script, then you can create a career in Ethical Hacking. The basic understanding of coding for hacking is important. Apart from this, you can also work to secure the website of Ola, Uber, Flipkart, Facebook, Google, etc. through bug bounty programs.

What is the Job Scope?

Every company employs a large number of ethical hackers to protect their customer’s data. According to the need, the number of ethical hackers in the country is extremely low. On the other hand, according to the Data Security Council of India, by 2025 the cybersecurity market of the country is likely to reach close to $ 35 billion. In such a case, a large number of ethical hackers will be needed.

Best College of Education

For this, you take degrees like BTech (Cyber ​​Security and Forensics), MSc in Cyber ​​Forensics and Information Security

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